I’m Lauren Helwig. I craft beautiful end-to-end experiences grounded in research … that meet people’s needs and fulfill business outcomes.
Work samples➝
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User Experience
Research into people, markets, systems, and data forms the backbone of strategy and successful products. I use qualitative and quantitative research methods to shape strategy blueprints that map out priority areas in the Venn overlap between business outcomes and user needs. The rhythm, accessibility, and clarity of design bring it all to life. Beautiful utility.
Information Architecture
Information architecture, key to capturing and shaping the mental model for any information space, provides a scaffold for sense-making clarity and navigational ease. It’s at the heart of my design practice.
Writing & Tech Comm
My writing services include authoring, voice and tone systems, content strategy and modeling, language model training, SEO optimization, technical writing, and narrative guidance aimed at refining and distilling messaging to its crystalline core.
Etc.
I’m an avid reader and daily yoga practitioner, a screen printer, and a typography nut. From all these, I relearn lessons in openness, curiosity, attention, and the beginner’s mind critical to the collaborative design process.
Featured Projects
Ecosystem mapping Content modeling UI & Design System Calling card/logo design Timeline visualization